How Baking Soda can protect you from Oral Malodour (aka "bad breath")

Bad breath can be a major source of concern. Baking soda has been clinically proven to provide effective and lasting improvements in oral malodour by neutralizing the Volatile Sulfur Compounds (VSCs) that cause bad breath. Toothpastes with baking soda provide lasting protection against bad breath — even in people whose baseline malodour was strong.1

1. Brunette DM, Proskin HM, Nelson B. The effects of dentifrice systems on oral malodour. J Clin Dent. 1998;9(3):76-82.